magped x ANDA Cycling Collective: More presence, more touchpoints, more magnetic power in Germany

magped is no longer an insider tip. In Germany, we have seen growing interest in magnetic pedals for years: more control, more confidence, more riding enjoyment, without feeling “clicked in.”
That’s why we are delighted that magped is now working with ANDA Cycling Collective to further expand the brand in the German market.

Why ANDA?

Because magped and ANDA share the same mindset: high-quality products, honest communication, and a clear focus on riders and specialist retailers. magped stands for Austrian engineering and a solution that offers real advantages in MTB, gravel, road, and everyday use. ANDA brings proximity to the market: dealer network, brand implementation, activation, and support directly on site.

Meet the Partner (The “Who”)

ANDA Cycling Collective is a commercial agency based in Germany that specializes in high-end brands in the bicycle sector and works closely with dealers, workshops, and communities. The focus is on clean brand building, strong retail implementation, and support that really helps in everyday life.
What ANDA does for magped:

Establishment and management of a suitable network of specialist dealers in Germany
Support with product knowledge, consulting, and sell-through at the POS
Activation through testing opportunities, events, and local touchpoints
Contact person for trade and market communications

Michael Nastal – Managing Director / ANDA Cycling Collective:

“Magped stands for bold engineering and uncompromising quality. We are convinced that the system is not only based on a clever concept, but also offers tangible added value for riders, from the trail to everyday life. That’s why Magped fits perfectly with our standards at ANDA.”

What This Means for German Riders (The “Value”)

More magped in specialist stores: Focus on strong retail partners so that magped can be found where advice and setup are just right.
Better testing opportunities: demo options through selected dealers, test events, and brand presence so that you can truly experience the magnetic riding sensation.
More expertise in setup: magped’s strength also lies in correct setup (magnetic strength, cleats, area of application). This is precisely where we come in with dealer training and clear communication.
More content, more community, more presence: Germany is a strong bike market. Together, we bring magped closer to the people who really ride: with more authentic voices, more practical content, and more visibility where decisions are made—online, in stores, and on bikes in everyday life.

Add magped to your shop.

Ask your dealer about magped. We are happy to assist them with availability, information, and ordering: info@andacycling.de
ANDA Cycling Collective GmbH
Margeritenweg 4
71083 Herrenberg, Germany
www.andacycling.de